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Senior Online Safet - Cookies
© Liz Van Steenburgh | Dreamstime Stock Photos

Who is monitoring your web site visits?  No doubt you’ve heard of Do Not Track movement and the push to have individuals opt-in to allow the placement of cookies on websites. What if you do nothing? The website will obtain a bit of telemetry on your visit, what pages you may have visited, ads you may have clicked, in general learn what resonates and what doesn’t. Totally understandable, and we too collect some basic statistics, and include a survey with each posting to allow the reader the opportunity to tell us if we hit the mark or missed it completely. The survey is active data collection, you the reader clicks the button, provides us an answer to our question and know what you are sharing and how.  Then there is the passive collection, and it is always good to know how to monitor what is being tracked when you visit a website – which bring us to Ghostery – the first tool; and it is equally important to know how to turn those analytic tools off – which brings us to All About Cookies which is a site dedicated to helping individuals/companies understand how cookies work.

How the analytics work

Senior Online Safety - GhosteryThe good folks at Ghostery highlight their tool as providing Transparency + Control = Privacy.  We agree.  We’ll show you two different sites and the level of detail which Ghostery provides.  The first is our own: Senior Online Safety – you’ll see when we visit the web page with Ghostery turned on, Ghostery shows that we use a few different services, we’ll walk you through these:

Senior Online Safety - Ghostery analytics identified

—  Wordpress Stats (our site is a WordPress site and this tells us which pieces were read on which day;

—  Facebook Connect and Facebook Conversion Tracking: Facebook is the leading means by which individuals such as yourself find our content, Facebook Connect is the widget on the right side which allows readers to connect directly to our Facebook page with a LIKE. The Facebook Conversion is a pixel on our page that lets us know if a reader came to the website from Facebook.

—  Google Adsense & Doubleclick: At the bottom of our pages we have banner ads – these are driven by Googles network.

—  Adsense allows the tracking and Doubleclick provides the content.

—  Livefyre & Gravatar: Livefyre is the comment application we chose to use for our content, and Gravatar is the identity widget; and

—  StatCounter which is our demographic analytic tool, so we know from where our readership is coming.

Now let’s look at Ghostery when we visit a popular site such as The Washington Post, as you can see they use considerably more analytic tools.

Senior Online Safety - Washington Post Analytics

I don’t want to provide my data!

Good news, the Ghostery product allows you to pick and choose which analytic tools you wish to allow the website to collect with, their website says that their tool can block over 1900 trackers.

Senior Online Safety - All About Cookies But what if you don’t wish to pick and choose and you want to simply turn out the lights on these analytic tools, that is where All About Cookies provided the key.  They have already compiled a list of links which will take you to the instructions on how to turn off the analytic capabilities at the browser level.

Click on the link for your browser below to get information on how to prevent or clear cookies from being created on your particular browser (All About Cookies).

Netscape Navigator 3.0
Netscape 4.0+
Netscape 6.0+
Firefox 2.0+ / 3.0+ / 4.0+/8.0+
Internet Explorer 3.0
Internet Explorer 4.0
Internet Explorer 5.0+
Internet Explorer (IE) 7.0+
Internet Explorer (IE) 8.0+
Internet Explorer (IE) 9.0+
Google Chrome
Safari
Opera


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